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our mission.

find some comfort there

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Puretergent is a woman-owned and women-led company of innovator/makers.

Co-founders Julia Fry and Wendi Winkler combine careers in apparel design and chemistry to formulate and manufacture unique herbal powered formulas that honor their ethics. Truly cleaning textiles and surfaces that protect healthy skin and comfort a stressed ecosystem. 

When Wendi isn’t doing chemistry, she’s doing nature, camped out at her family cabin, hiking the north woods trails she grew up on, her compass in life.

Julia craves the comfort of natural softness and bare ‘tooth’ of textiles she works with in design, when she’s not running the soap company.  The hand of a fabric communicates the beauty of the fibers that wove it. Fabrics outlive us and tell our story. 

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